If you haven’t got a shirt, hat or jacket with your brand’s logo, you’re missing out on a powerful and affordable marketing opportunity.

When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a homerun. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads.

While these types of marketing endeavors are sometimes called for, a smart entrepreneur will know that the biggest solution isn’t always the best one. In today’s ad-choked media environment, sometimes simpler, more direct marketing efforts yield the best results.