Conversation Starters

When people think of branded clothing, they sometimes think of boring corporate polos. But that doesn’t have to be the case. You can be creative with your clothing, but the most important thing is to create conversation.

For some brands, this has to do with being part of a tribe. For instance, when I wear a Cubs hat, I get stopped all the time by people who want to talk about the team. I’m not a Cubs fan, but I like the hat. By simply wearing the hat, I attract big fans of the brand that want to talk. That’s powerful marketing.

But you don’t have to be a big, classic brand for this to work. Every time I wear branded clothing, someone comments and asks me about my company.